The World’s Most Successful Advertisements Always Started With A Story

And the reason is that humans are hard-wired for stories. We can’t resist a story with drama, comedy or an underdog winner.

Movies, books and newspapers are made around stories and they sell millions of copies. A good story will keep your attention till the end.

So why would you fill your product or business copywriting with facts and statistics? They are the very things that cause a reader’s attention to fail.

Turn your readers into customers by putting them in the story.


See two of the most successful advertisements of all time