The World’s Most Successful Advertisements Always Started With A Story
And the reason is that humans are hard-wired for stories. We can’t resist a story with drama, comedy or an underdog winner.
Movies, books and newspapers are made around stories and they sell millions of copies. A good story will keep your attention till the end.
So why would you fill your product or business copywriting with facts and statistics? They are the very things that cause a reader’s attention to fail.
Turn your readers into customers by putting them in the story.